The next short film I looked out was only 52 secounds long but had the biggest impact of the fil ms i have seen so far. It was a campain for a cancer charity. Like the other video's I have seen it only had no dialect however it did have non-diagetic background music. The soundtrack for the short film was very simple but slow and sad.The soundtrack helped to add to the evocative of the emotional nature of the short film.
The mode of address is the audience looking from the outside at the action going on. I think this makes the child seem more vunerable because the audience are not being directly spoken too.This adds to the effectiveness of the campaign.