Analysis #2

Audience Theories

Hypodemic Syringe (Marxist Theory)

-Vance Packard.(1957)

The hidden persuaders. Media can directly inject messages to you.

• Audiences are passive
• homogenous
• like blank pages

Theory was widely known in the 1950's. Academics viewed the media is a negative way.

Media is seen as a syringe that injects idea's and attitudes.

Audience seen as junkies.Powerless to resist.

Synopsis

My short film has now changed and i am now doing just one campaign for just one problem which is going to be domestic violence.My short film is going to start with three dead bodies (covered up).It is then going to flash back into three different scenes.My characters in my film are three different couples,there is going to be a lesbian couple,a straight couple and a gay male couple.Unlike some campaigns for domestic violence i am going to try show as little of the actual fighting with the couples as possible and symbolise the violence more. For example Using one of the girls sitting in her room and just have her hearing the diouloge of the fighting in her head.eg hearing the words fat,ugly said by the abuser. I am also going to also have scenes near the start of the couples being in love and show how the violence has devolped between the couples and where it all went wrong. I am also going to have subtle symbols in the short film all around, for example posters of my campaign in the background of shots. At the end of my short film when the help line number is coming up i am going to show the symbol again and one of the victims saying the number instead of it just being read.

I don't want my characters who are being abused to always seem vunerable and the stereotypical image of a victim. For example, always crying,hunched shoulders and weak.
I am going to do alot of research into domestic violence to make sure i get all the facts exactly right. I am also in the middle of finding a real campaign of domestic voilence and doing a study on it. I could also use this as the number to call at the end of my film.

I am going to look in more depth about my target audience however i think i will have a wide audience. My short film should be sutible for anyone over the age of 15 as domestic violence can effect anyone in any way. Even if the audience aren't victims of domestic violence themselves,they may know someone who has been effected or it may just make them more aware.

New Idea

I am currently in the middle of writing my synopsis for my short film. I have had some new idea's about my short film to make it more like a campain.I have decided to have 4 characters with 4 different problems. My film is now going to start with a split screen of ten different people waking up.It is then going to enlarge on one of those stories and give a fact or statistic. It is then going to show a mini story of their problem.This is going to repeat itself 4times.I am then going to have a charity number (still undecided what charity it might be) come up. I am then thinking about flashing quickly back to thier story and not seeing their problem be fixed but just see them smiling or a bit happier.

Spider Diagram on idea's

Introduction To Narrative Theory

Today we looked at an introduction to narrative theory.
Narrative Theory Is.;
> The way the stories are told.
> Narrative Plot refers to everything audibly or visually present
> Time and space in a compressed form.

The Narative story and The Narative Plot are two very different things.


The narative story is the chronological order of all the events.Or the report of an event.
The narative plot is the way the author presents the story and also the way the events are put together and shown to the audience.

Todorov's study.
Todorov suggests there is one narrative structure for most narrative texts.

• The quest


• Redemtion


• Journey to another world.


• The best transformed by love.


• The solving riddles.


• The bitter bit


• The stranger saviour


• The rise and fail

Vladimir's Study

Vladimir Propp said that there is a maxim of 31 functions in folktales.

Cannes Film Festival Winner

The next short film I looked out was only 52 secounds long but had the biggest impact of the fil ms i have seen so far. It was a campain for a cancer charity. Like the other video's I have seen it only had no dialect however it did have non-diagetic background music. The soundtrack for the short film was very simple but slow and sad.The soundtrack helped to add to the evocative of the emotional nature of the short film.

The mode of address is the audience looking from the outside at the action going on. I think this makes the child seem more vunerable because the audience are not being directly spoken too.This adds to the effectiveness of the campaign.